PACK EXPO International

The Main Event for Packaged Healthcare Product Branding

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The Main Event for Packaged Healthcare Product Branding

Whether you seek to convince customers of your product’s quality, improve ease-of-use or reduce costs to achieve price differentiation, you’ll find the packaging solutions you need to enhance brand value at Healthcare Packaging EXPO and co-located PACK EXPO International.

The co-location allows you to get branding ideas from consumer product companies—an important source of insight now that consumers are playing a more active role in selecting medical devices and medicines.  

Be sure to check out:

  • The new PACKage Printing Pavilion for digital solutions that make specialized labels and on-demand printing economically viable
  • The Containers and Materials Pavilion for innovative product differentiators

 

 

BRANDING/DESIGN INDUSTRY NEWS

Nutrition packaging captures essence

New branding and packaging draw a link between the potency of all-natural sports nutrition products, the joy of the outdoors and the overwhelming power of the natural world.

 

 

Package aids razor refresh

Cohesive look and consistent architecture allow package to highlight the product’s functional and emotional benefits.

 

 

Artwork brings aloha spirit to baked goods

Hawaiian baker expands its product line, at the same time updating its brand identity with bold new graphics.