My Industry

The Main Event for Cosmetics & Personal Care Product Packaging

My Industry / Cosmetics & Personal Care

The Main Event for Cosmetics & Personal Care Product Packaging

CosmeticsWhen it comes to cosmetics and personal care products, packaging can be a valuable differentiator. At Healthcare Packaging EXPO and PACK EXPO International, you’ll find packaging solutions that are compatible with your products’ unique formulations—liquids, creams, gels, sticks, powders and more. That’s why professionals from top companies such as Johnson & Johnson, Colgate-Palmolive, Estée Lauder and Procter & Gamble regularly attend.  

We suggest putting these items on your to-do list for the event:

  • Visit the Containers & Materials Pavilion to see and try out new easy-opening bottles, jars, lids, films, seals and more.
  • Talk with suppliers about solutions that enhance the customer experience, increase functionality, prevent contamination and add shelf impact.
  • Explore digital packaging solutions that deliver high-end looks and make customization and small runs more feasible—in the PACKage Printing Pavilion.



Sleek deodorant redesign

One of the world’s most popular deodorants remodeled its female range in a tall, sleek, and shaped aluminum aerosol can.



Package aids razor refresh

Cohesive look and consistent architecture allow package to highlight the product’s functional and emotional benefits.



Recycled packaging comes to cosmetics

A U.K. cosmetics company introduces a recyclable, biodegradable, and reusable hinged clamshell made of recycled coffee cup fiber that lets U.K. customers ‘pick and mix’ their favorite bath oils.



Eco-friendly cosmetic bottles

New PET bottles are 100 percent recyclable and are compatible with the majority of cosmetics components.



Hair-care products relaunch with minimalistic, modern design

New designs of Goldwell’s Dualsenses and StyleSign packaging are punctuated by minimalistic inspirations and showcases modernity and high performance.



Graphics for hair-coloring system put focus on color

Packaging use a minimalist style with images of hair swatches highlighted with gold-foil finishes to highlight the brand’s single focus on color.